hello!
hello!
hello!
hello!
My name is
My name is
My name is
My name is
joy.
joy.
joy.
joy.
I make
I make
I make
I make
complex
complex
complex
complex
things
things
things
things
easier
easier
easier
easier
My work ranges from organising information and improving workflows to designing intuitive user experiences.
MY JOURNEY TOOK ME TO...
MY JOURNEY
TOOK ME TO
Every place shaped the way I think, design and solve problems.
MY JOURNEY
TOOK ME TO
Every place shaped the way I think, design and solve problems.
16+ YEARS OF EXPERIENCE
16+ YEARS OF
EXPERIENCE
Marketing Officer
2025 - present
Mackay Regional Council
Coordinated marketing and communications for a range of community events and initiatives. Redesigned and automated citizenship ceremony registration processes, improving attendee experience, reducing manual administration and streamlining event delivery as attendance numbers doubled.
Marketing Officer
2025 - present
Mackay Regional Council
Coordinated marketing and communications for a range of community events and initiatives. Redesigned and automated citizenship ceremony registration processes, improving attendee experience, reducing manual administration and streamlining event delivery as attendance numbers doubled.
Senior Graphic Designer
2019 - 2025
WS Audiology
Designed communication materials for product launches across Australia and New Zealand. Initiated a restructure of shared file systems and design assets, improving team efficiency and reducing time spent searching for files.
Senior Graphic Designer
2019 - 2025
WS Audiology
Designed communication materials for product launches across Australia and New Zealand. Initiated a restructure of shared file systems and design assets, improving team efficiency and reducing time spent searching for files.
Freelance Designer
2018 - 1019
Thinkroom
Worked remotely from Amsterdam with long-term New Zealand clients, delivering branding, websites, and communication materials across a range of industries.
Freelance Designer
2018 - 1019
Thinkroom
Worked remotely from Amsterdam with long-term New Zealand clients, delivering branding, websites, and communication materials across a range of industries.
Brand Manager
2017 - 2018
Printable Group Franchise
Developed brand guidelines and design standards to improve consistency across a franchise network, while contributing to the UX/UI design of a learning portal for franchisees.
Brand Manager
2017 - 2018
Printable Group Franchise
Developed brand guidelines and design standards to improve consistency across a franchise network, while contributing to the UX/UI design of a learning portal for franchisees.
Studio Manager
2016 - 2017
Fuji Xerox
Led two design teams through the integration of the Auckland University design department. Collaborated with developers to design a custom project management system, defining user workflows, information structures and dashboards to support visibility and coordination across teams.
Studio Manager
2016 - 2017
Fuji Xerox
Led two design teams through the integration of the Auckland University design department. Collaborated with developers to design a custom project management system, defining user workflows, information structures and dashboards to support visibility and coordination across teams.
Creative Director
2015 - 2016
Thinkroom
Co-founded a design agency, developing brand identities, websites, and communication strategies for clients from concept through to delivery.
Creative Director
2015 - 2016
Thinkroom
Co-founded a design agency, developing brand identities, websites, and communication strategies for clients from concept through to delivery.
Lead Graphic Designer
2012 - 2015
Printable Solutions
Led a production design team and managed delivery KPIs. Collaborated with developers to enhance the usability of a business-critical project management system, streamlining workflows across design, production and invoicing teams.
Lead Graphic Designer
2012 - 2015
Printable Solutions
Led a production design team and managed delivery KPIs. Collaborated with developers to enhance the usability of a business-critical project management system, streamlining workflows across design, production and invoicing teams.
Graphic Designer
2006 - 2008
15°
Designed branding and communication materials, while building a strong foundation in visual design and client-focused problem solving.
Graphic Designer
2006 - 2008
15°
Designed branding and communication materials, while building a strong foundation in visual design and client-focused problem solving.
Want me on your team? Let's chat.
I'd love to hear about your challenges and see how I can help.
Contact me
Want me on your team? Let's chat.
I'd love to hear about your challenges and see how I can help.
Contact me
Want me on your team? Let's chat.
I'd love to hear about your challenges and see how I can help.
Want me on your team? Let's chat.
I'd love to hear about your challenges and see how I can help.
Contact me
Thanks for stopping by
Thanks for stopping by
Thanks for stopping by
Thanks for stopping by